The first Mobile Game Marketing Guide covers what the mobile industry will look like in 2020. With the COVID-19 pandemic affecting tens of millions of people worldwide, 2020 will be shaped in unpredictable ways. Stay-at-home requirements have increased the need for entertainment online and forced marketers to redesign their overall strategies. Fortunately, there are plenty of ways to market your games on mobile devices. Follow our tips for success in 2020.
Do research on your audience. Identify their interests, needs, challenges, and wants. In-depth market research is key to developing a high-quality game that will attract customers. Using GameRefinery research can help you decide which genre is right for you. This company developed eight player archetypes based on their behavior and preferences, which can help you choose the perfect game. These archetypes can influence your game development and advertising strategy.
Targeting your audience is crucial. Knowing your audience is crucial to creating the most successful campaign. By knowing who your audience is, you will be able to target the right messages. You’ll spend less time and effort on advertising if you know your target audience. You can also use your audience’s interest and hobbies to determine which channels are most effective. If your audience is interested in mobile games, you’ll need to market to this audience, not just everyone who’s online.
Besides using keywords to create a compelling game title, you can use short videos to make the consumer more likely to download the game. By placing these ads in front of a consumer’s eyes, they can increase the likelihood that the app will get downloaded. And this can help boost your revenue. With a good mobile game marketing strategy, your mobile game will get noticed. You can even create a viral video with social media to spread the word about your game.
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Ensure your game has an excellent USP. You should be able to define the unique aspects of your game in two sentences. The unique selling proposition is the main reason why the game is unique. It will get attention from people looking for your game, and will ultimately lead to a positive revenue stream for you. But you should not be too confident in your own abilities to do this. If you’re not sure, seek help from experts who can provide you with advice on how to market your game.
Besides the Mobile Game Marketing Guide, you should also read the 2020 White Paper on Media Buying in the Global Mobile Market. It’s an essential tool that will help you make your games stand out in a crowded market. It will give you a better understanding of the trends that are shaping the mobile gaming industry. A good strategy will be focused on these trends, so it’s important to use the best tools available to promote your game.
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